Focus items are on-site popups and overlays wired to behavior. Build offers and capture flows that fire on the triggers you choose — then feed CRM segments and campaigns.
- Multi-trigger — time, scroll, exit intent, URL rules.
- CRO with teeth — lead and offer hits that justify the interrupt.
- CRM-native — submissions land where campaigns can use them.
Whether you call it a focus item, targeted popup, or popup de rétention — same job: convert the visit, then retain on owned channels.
